The chaps at Umbro certainly know how to grab attention...
By shoving a reallife billboard on the A4...
Umbro this week utilised a 3D billboard space in West London to launch its new Have Your Say survey. Have Your Say is a year long, global exploration of fan’s opinions on the beautiful game, giving them the chance to share their views on the issues most important to them. At the end of the year, the results - representing the most comprehensive global study into fans’ opinions ever - will be presented to football’s governing bodies.
Among the topics addressed were “Are foreign players the most exciting in the Premiership”?, “Is being a WAG a career option in 2008?” and "Do referees get enough respect?". Alan Shearer even turned up to answer the question “Football. Still the beautiful game?”. You'll be pleased to know he said yes.
We're not quite sure how the drivers along the A4 reacted, but we'll be surprised if there weren't a few near-collisions when the WAGS were on view...
Posted by: Lex